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This involves things like tagging your webpages, ensuring that they're mobile-friendly, as well as using the right keywords in your content.<br><br>Off-page SEO is a method of promoting a website through link building, and other actions, which increase visibility and ranking in major search engine result pages (SERPs). These strategies are essential for any SEO campaign, and they can help you to achieve higher rankings and drive more visitors to your site.<br><br>The process of optimizing your website's on-page content isn't an easy task but it's vital to the success of your website. Start by identifying the pages that require optimization. This can be done by looking at the performance of the page in Google Analytics, or by searching for keywords that don't bring in any traffic.<br><br>On-page optimization involves ensuring that your site's contents are relevant to the audience you're targeting and paying attention to the right keywords. 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This will help you understand the full extent of your keyword landscape as well as the way your competitors are utilizing it. A good keyword tool will also reveal how many searches are conducted every month, and provide you with a competitive analysis of each keyword.<br><br>Ecommerce SEO requires a unique method of the research and selection of keywords due to the fact that it focuses on attracting traffic from search engines to an online store. Keywords for ecommerce are extremely specific, and reflect the demands of customers at each step of the buying funnel. Ecommerce keywords are also utilized by people across the world making it a challenge to identify the appropriate phrases to suit your needs.<br><br>The first step of keyword research is to determine what your customers are looking for. You can accomplish this by creating personas of your customers or journey maps. You can then use this information to discover which keywords are the most relevant for your business. You should aim to choose keywords that are relevant to your company as well as your customers.<br><br>You can find keywords by using a tool for keyword research like Ahrefs. These tools can help you determine which keywords are the most effective for your business and how to optimize your website for the keywords you want to target. These tools can also provide the results of your efforts in the form organic traffic impressions, clicks, and clicks. You can even compare the results of different keywords to see which ones work best for you.<br><br>Link building<br><br>Backlinks are a major factor in SEO. They are like votes of confidence and show Google that the content on your website is worth promoting and valuable. The higher your website will rank on results of search engines, the more links it has. If you don't use the right SEO techniques your links will have little impact. 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