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If however, someone types "neon-blue unisex watch" they may be searching for information or a comparison of prices.<br><br>It is important to identify keywords through trial and trial and. Using the wrong ones could result in low site performance and reduced conversions. It's important to first understand the different kinds and definitions of the keywords.<br><br>There are many tools available to assist you in identifying the most appropriate keywords for your website WordStream's free tool. This tool will provide you with a list of the most relevant keywords that are most likely to bring new traffic to your site. You can also narrow your search by filtering results by industry and the country of origin.<br><br>Once you've determined the ideal keywords, you can start creating content. Select 1-4 keywords for each page of your website in a careful balance of relevancy, volume of search and difficulty. 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Once the keywords are discovered, they should be included in the content as naturally as is possible. The content of the page should be written to appeal to your intended audience and should include both long-tail as well as short-tail keywords. It should be structured in a way that search engines can easily navigate and index it. This can be achieved by eliminating duplicate content and ensuring that navigation menus and footers do not have too many levels.<br><br>After having completed the on-page SEO, a business should run a site review to assess its performance. This can be done with the use of a software or reviewing each page manually. The audit should reveal any mistakes and prioritize them by their impact on the quality of the page. Since they will have the greatest impact on page rank the most serious errors need to be corrected first. 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