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Keywords are customer oriented which is why it is essential to know the language spoken by your customers and what type of content they seek. You can do this by conducting market research, speaking with customers and engaging on social media platforms.<br><br>Keywords were the primary method of communicating to search engines what a site was about before semantic search. The more frequently a keyword is used, the higher the website's ranking. However, this resulted in techniques known as keyword stuffing, which lead to a decline in the credibility of search engines. In addition that using too many keywords can lead to the content being considered low-quality and untrustworthy.<br><br>The best SEO keywords are those that strike the right balance between competition, volume and relevancy. They should be utilized in the right places to maximize their impact on your website's performance. Keywords are crucial as they assist in bringing in the right customers for your business. 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