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If your business isn't showcasing itself to this audience you're missing out on significant potential revenue.<br><br>To ensure that your business appears in front of these customers, you need to invest in an local SEO strategy. This strategy is designed to boost visibility and drive local leads and sales.<br><br>A good local SEO company can help you boost your online presence, and improve your search engine rankings. They will pay attention to many factors that affect your rankings, including local SEO, Google reviews, and social media engagement.<br><br>Also, ensure that your name and address (NAP), are consistent across all platforms. This will ensure that any customer questions are addressed quickly and efficiently.<br><br>It's also essential to ensure that your site is mobile-friendly - nearly half of internet users access websites using smartphones and tablets. Responsive websites are key to maintaining and attracting local clients.<br><br>Another option is to get listed on Google's free business listing service. This will allow you to appear in Google Maps and be higher on the search results page.<br><br>If you have a well-optimised listing your business will appear at the top of results for specific local terms. It is important to finish your profile and provide as much information about your company as you can.<br><br>You should also consider getting your business a citation in local directories online and review websites. These references can help you improve your local search results pages (SERP).<br><br>A good local SEO agency will ensure that your company receives high-quality and reliable citations from sources, including directories and review sites online. 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