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Its competitor research and site explorer functions are especially useful for finding opportunities to improve the performance of their website.<br><br>It also comes with a powerful tool known as "Disavow Links." With this feature, you can disavow any or all links on a webpage. This will prevent them being counted by Google as part of the graph of links. This is a useful tool to use when you notice that your rankings have decreased for specific keywords. It is also possible to de-register entire domains with Ahrefs This is an added advantage.<br><br>Another feature that sets Ahrefs apart from other similar tools is its massive index of URLs. The software also has information on the anchor text, backlink type follow status, social metrics, and IP address of each of these URLs. This allows you to analyze the link profiles of your competitors and develop your own strategy.<br><br>But, like many SEO tools, Ahrefs has some drawbacks. 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The community is a great method to network and share ideas with other SEOs. Moz's tools are great for small and mid-sized businesses. They are also the perfect option for in-house marketing or digital marketers. Its user interface can be a little complicated at times, however it is still easy to use.<br><br>Established in 2004 by Rand Fishkin, Moz is an established name in the SEO world. It has a long tradition of providing valuable SEO tools, and is well-known for its DA and PA metrics for analysis of competition. It's not as extensive and user-friendly like some of its competitors, but it is still reliable. The only issue with this tool is its price. It is priced higher than some other tools.<br><br>Moz Pro is an all-in-one paid search engine optimization web application with a variety of features for SEOs. The free version is limited to a certain number of queries. The paid version is offered in three different price points. 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