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They could include videos, images, polls or audio to enhance the quality of the content and enhance the on-page search engine optimization (SEO).<br><br>To write blog posts of high-quality first, you need to conduct market research in order to confirm and uncover the most important facts about your target audience. Once you have a clear understanding of your audience and your target audience, you can begin brainstorming and writing.<br><br>Some common types of blog posts include listsicles, how-to posts as well as infographics and curated collections. 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A great case study is about helping your audience solve a problem by showing them the way your product or service helped a customer resolve a similar issue.<br><br>You can employ different formats for your content to make your case studies more interesting with infographics and videos. Be cautious not to transform them into ads, as it will undermine the credibility of your brand. Create resources that help and inspire your readers.<br><br>You can also use case studies to display testimonials from customers and user-generated content. This increases trust and makes your website more credible. UGC is most efficient when it is backed up by data.<br><br>White Papers<br><br>In contrast to feature articles and blogs, white papers are typically longer-form and provide greater depth of information and research. B2B brands utilize them to show their the power of their thinking or offer an unique perspective to help customers make buying decisions, understand more about an industry, or solve problems for their business.<br><br>They are a great tool for building trust among people who are not avid readers, and establishing companies as experts in their field. They can also help potential customers to move through the sales funnel.<br><br>White papers come in a variety of types however they are most effective when they are tailored for specific groups. This means everything from the tone of voice to distribution strategy should be tailored to the ideal reader.<br><br>White papers are typically used to communicate research findings. However, it's easy to let them drift out of the realm of practical application and into the realm of theoretical. Backgrounders and problem-solving papers should include some form of success stories to keep readers interested. In addition interactive designs are becoming popular in white papers. They let the reader filter charts and tables to concentrate on only the information they are looking for. This makes it easier for the reader to understand and move through the sales funnel.<br><br>Videos<br><br>Videos are an excellent way to connect with your audience. They are also an excellent method of marketing in a dynamic, interactive manner. They are great for capturing the attention of your customers and conveying complex concepts.<br><br>Instructional videos, tutorials, and demonstrations are among the most popular types of video. These videos are designed to help customers understand about your products and services while also enhancing customer loyalty.<br><br>These videos can be used to showcase the expertise of your industry and can be used for an article for your blog or in a sales presentation. They are a great method of connecting with your audience, especially when they relate to current events or cultural trends.<br><br>When you're releasing a animated explainer video or a live Q&amp;A testimonials are a great way to build brand trust and encourage new prospects to buy your product. You can ask existing clients to make a video of their experience using your product or organize an AMA session on Reddit. You can also create screen sharing videos and how-to videos titled around specific pain points. If you are using an ecommerce solution that can help small to mid-sized companies manage their online stores, title your video "How to Create Shopify Store". This will help you rank it in search engines.<br><br>Testimonials<br><br>Testimonials can also serve as a social proof tool to help people feel more confident about a company. They can be written or video format, and are a great way to increase sales and improve a company's online image.<br><br>Testimonial marketing content works well because it focuses on the unique needs of each customer and how the product or service solved the issues. It also helps establish credibility for the business because it shows that others have utilized the product and have found it useful.<br><br>If you decide to use testimonials, make sure that they contain the name, business name, and title of the person. This will increase their credibility. It is also essential to make the testimonials as personal as possible by using a person's face. This will also help in creating an emotional bond between customer and the brand.<br><br>You can include testimonials to other pages on your website. Some companies have a separate page dedicated to testimonials, but you can also add them to other pages. If a testimonial is about a specific product for instance it could be displayed in the relevant product page or checkout page. This will keep the testimonials section from getting less frequently visited than other pages, but still giving the same social proof.<br><br>Interactive Landing Pages<br><br>Interactive elements on landing pages increase the engagement of visitors. This type of [http://tshome.co.kr/gnuboard5/bbs/board.php?bo_table=0312980292&wr_id=31508 uk content marketing agency] can help your company achieve the goal of converting visitors to leads. Interactive pages are more engaging than static pages that have the standard sign-up form and marketing content.<br><br>This interactive landing page for Mooala's dairy-free milk uses an engaging approach to keep the user engaged. The page features an easy sign-up form with multiple options, which shortens the process of conversion even more.<br><br>Another example of a landing page that is interactive is this one from TransferWise which is a money transfer service. The first screen uses real-life examples and social proof to convince potential customers that the service will be worth the cost. The second screen lets them to fill out a simple form to get more information about how the product functions.<br><br>For B2B marketers with high-ticket products landing pages are an opportunity to build a list of potential leads. In exchange for contact information, you can offer a webinar or eBook, free trials, or other content that will make your customers want to sign up.<br><br>Headache Trackers<br><br>Content should inform consumers about headache triggers and the best way to treat them in the initial phase of consideration. Examples include infographics which provide information on the most common causes of headaches, or white papers that share exclusive research into the science behind headache cures. White papers require readers to give their email addresses to gain access which helps build brand credibility and trust with potential customers. Headache trackers, which are apps that help users monitor things like their food intake and stress levels, can also be beneficial content for the process of evaluating, Minen says. But, users should be cautious about drawing conclusions based on the data from the tracking system, she advises. It may not be a real reflection of their headache triggers.