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It also tracks your brand mentions, including backlinks.<br><br>The first feature, Discover, enables users to search for popular topics in any area and analyze the results using an effective tool for analyzing content. You can sort results by date or content type, or see the top results ordered by social media engagement. You can also search using specific platforms (for instance, Twitter or Reddit). The resulting list of top content contains the most popular headlines, as well as the authors behind them.<br><br>Buzzsumo provides an "mind-map" of keywords and content ideas relevant to the topic you chose. Keywords are sorted according to their popularity and the most popular ones will appear bigger. You can also click the keyword you want to see the results for that keyword in more detail.<br><br>This feature allows you to save time by avoiding most common mistakes made when choosing the right content for your marketing campaign. 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