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Keywords are the terms that people enter into search engines when they are looking for a specific product or service. Utilizing the right keywords can help you get targeted visitors to your site and increase conversions.<br><br>One way to identify the most relevant keywords is to ask your readers what they are searching for. This will give you a clue on what kind of content to create. You can utilize SEO tools to find out the keywords your market is using.<br><br>Keywords for SEO website optimization must be incorporated naturally and in a logical way into your content. They should not be stuffed into your content or overused. The clever incorporation of keywords will not be noticed by users who visit your website.<br><br>It's a good idea to include your keyword in the meta-title tags as well as meta-description tags on your pages. These HTML attributes describe the content of the page as a brief blurb beneath the title of the search engine page. Include your SEO keywords in these tags to indicate relevance and increase your rank. You can also add your SEO keyword to the alt text attribute of images on your site. This is text that browsers display to visually impaired visitors. Search engines can comprehend the alt text. It is a relevancy signal.<br><br>Keywords can be classified into two categories - the transactional and the navigational. The people at the bottom of a purchasing funnel tend to look for transactional keywords. These keywords suggest the commercial motive, like "buy", "order" and "free trial". Navigational keywords refer to a product or service (such as "neon blue, unisex watches"). These keywords are usually searched by people who are in the initial stage of the buying journey.<br><br>Optimization of the page<br><br>Search engine optimization (SEO) Also known as search engine ranking, is the process of boosting the ranking of your website on the results pages of search engines. 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For example that a link from a news site that is popular is more likely to have more weight than one from a small personal blog.