Guide To Marketing Content Planner: The Intermediate Guide To Marketing Content Planner

The Importance of a Marketing Content Planner

Content planners are accountable for defining a vision for content creation, publication and distribution. They also are responsible for tracking and assessing the effectiveness of strategies.

This kind of content informs viewers on the products and services offered by the company. It also helps the audience resolve issues and meet their needs.

A marketing content planner can be a spreadsheet or a third-party tool. The difference lies in how you make use of it.

1. Determine Your Goals

The famous quote, often believed to be the work of Benjamin Franklin although perhaps never said by him, is true: "If you fail to plan, you plan to fail." Getting from a strategic vision to an efficient content marketing engine requires a structured workflow, efficiencies in workflow and clear communication.

One of the most critical steps to take in this process is identifying your goals. You can start with the most basic goals for your business, or you can use the SMART Framework to make them more specific. This is also a great time to look over your existing content goals and ensure they in line with the current strategy.

A clear understanding of your objectives will enable you to monitor how each piece of content performs. This will help you identify which elements are working and which requires improvement which will allow you to make necessary adjustments and improve the overall performance. This will ensure that you achieve your goals and provide quality content to your audiences.

2. Identify Your Audience

Knowing your audience will help you create content that's relevant, interesting and effective. This can be done by conducting research to determine the characteristics of your ideal customer personas. This can be accomplished by using surveys, data analysis and other methods of gathering data about your clients.

Based on the findings of this research and the results of this research, you can determine the types of content that will be most effective for your company. This could range from blog posts and social media posts to podcasts and webinars. Once you've identified the most effective formats you can begin drafting your content strategy.

A tool for content planning can help you keep track of your marketing goals and make sure that the right people are working on the appropriate projects. It can also boost productivity by helping teams stay focused on what's important and avoiding distractions. CopyPress offers a free Content Analysis Report that you can download today.

3. Find Your Ideal Platforms

When creating digital content, it's important to make it a perfect fit for the ideal platform. Instagram users are looking for visually appealing visuals, while TikTok audiences enjoy trendy short-form videos. You can discover your target audience's preferred platforms through conducting market research.

A well-designed marketing content planner will take into account all the steps needed to transform your ideas into an actual asset. It will give you an outline to reach your goals and make sure that everyone on your team is on the same page.

Content planning tools like Monday and Kapost help you with this. They allow you to create tasks and assign them to others, collaborate and monitor their progress on one dashboard. Alternatively, there are more advanced tools like Wrike which allow for drop-down menu functionality and provide overall project timelines as well as a table of actionable items and a message board. Both come with a free version and more comprehensive subscriptions for teams that require more advanced capabilities.

4. Find Your Content Types

Whether you're a solo influencer or part of an enterprise marketing team, a planner for content can help you organize your ideas and ensures that everyone is on the same page. It's also a great way to manage content for longer lead-time projects, like annual or quarterly campaigns.

A solid content strategy can assist you in determining the kinds of content that should be created and how they should be executed. This includes determining what format your content should be like blog posts, infographics case studies, podcasts or social media press releases. This should include a timetable of when these pieces are to be published and produced.

You should also be monitoring the metrics that relate to your goals for content marketing like traffic and engagement. This will help you evaluate your results and make the needed adjustments. Utilizing a tool such as Ahrefs can help you see what's working and what's not. It can also provide insights on your competition's performance.

5. Determine Your Content Objectives

When you have clearly defined content objectives your team will stay on track and make sure they're meeting their objectives. Clear goals will help you reach your goals for content marketing whether it's to increase SEO traffic by updating blog posts or improve customer retention through the organization of webinars.

A good content planner can help you establish your goals by laying out an organized workflow and allowing collaboration. It can also include tools like images-generation software and instructions for text-to-image or social management applications to make the process easier.

A marketing content planner will aid you in identifying your performance metrics, key performance indicators (KPIs) and other important elements. This will let you monitor your content's effectiveness and make adjustments to improve your marketing campaign. Some examples of quantifiable metrics include bounce rate web traffic, website traffic and social media shares and newsletter signups. These metrics must be tracked at all stages of the content's lifecycle including production and publication.

6. Identify Your Resources

If you lack the resources required to implement your content strategy, it will be ineffective. When planning, make sure you have enough budget to accomplish the tasks you have outlined. This could include team or salary payments as well as production costs for materials and web space, and paid marketing strategies.

Once you've got the budget in place, you can begin assigning tasks to different people. For instance, you may decide to assign tasks such as keyword research editing, copywriting, and design to various members of your team. Alternately, you could employ a tool like Sprout to simplify the process of scheduling content across different channels and platforms.

You can connect your social media accounts to the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's tools for scheduling include an image library that makes asset management and saves time during the creation process.

7. Determine your Key Performance Indicators

It's crucial to make your marketing efforts worthwhile if you're planning to spend lots of time writing content. Identifying and tracking the right performance indicators will aid in assessing the effectiveness of your content and increase your results over time.

For instance, a typical KPI for content marketers is the number of return customers. This is a measure that can be used to measure the effectiveness of your content at converting customers. it can be used to pinpoint any areas of improvement for future campaigns.

In addition, it is important to identify the types of content you'd like to develop based on your goals and your target audience. This could include social media posts, blog articles or infographics, as well as videos. After you've identified these various content formats, it's important to develop a strategy that includes frequency and distribution methods for each. This will help you ensure that your content is noticed by the right people at the best times.

8. Identify Your tracking methods

A marketing content planner is an essential tool for any business looking to improve their marketing strategy. It assists you in keeping the track of your goals, audience and resources while allowing you to assess how efficient your strategy is over time.

A social media calendar can help you plan your content and ensure it is released regularly. You can also prepare for holidays and events that could impact your audience.

A keyword content plan is a great method of optimizing your SEO strategies. It will help you determine the best keywords for your content, which can increase your search engine rankings and visibility. It also helps to measure the effectiveness of keyword content strategies over time.

9. Find Your Measurements

Whatever your preference, whether you opt to organize your content according to keywords or themes your marketing strategy should be able to identify the most important metrics for each piece. This will help you determine the success of your content to keep improving it. A cloud-based marketing content examples content planner, such as Optimizely CMP, Marketing Content Planner can also aid in managing collaboration between team members and produce reports that are useful for making future content planning decisions.