15 Examples Of Good Recruiting Ads

A terrific job ad that cuts through the sound and gets the attention of top skill does a lot more than simply list out the responsibilities. It focuses on storytelling to trigger a connection and program, not simply tell why your business is the location to be.


We've put together 15 outstanding recruiting ads that go above and beyond to grab attention and get those applications rolling in. We'll break down what makes each ad so reliable and offer you a tool kit of inspiration for your next hiring campaign.


Why Are Recruitment Ads So Powerful?


A terrific recruitment advertisement delivers on several fronts, all in the service of discovering the skill best fit for the job. At a time when most recruiters rank improving prospect quality as their leading priority, here's why an engaging advertisement can make all the distinction.


Cut Through the Clutter


A recruitment ad with a clear message, employment strong visuals, and a compelling proposal cuts through the online cacophony. It's worth putting in the extra effort to make imaginative job advertisements that stand apart and offer you an edge over rivals


Communicate Culture, Attract Passion


People long for function and a sense of belonging when searching for a new task. A great recruitment ad must, therefore, surpass listing skills, experience, and advantages.


It must showcase your business culture, worths, and everyday work environment. It has to pique interest and attract those who are truly enthusiastic about the function and the company.


Target the Right Talent, Save Time & Money


Generic job posts bring in anyone with a pulse. Targeted advertisements, however, permit you to reach the specific skill swimming pool you're trying to find.


This saves you time and resources while guaranteeing you're drawing in the most competent prospects-- not just anyone requesting the sake of applying.


Targeted recruitment advertisements are powered by analytics, however despite 85% of companies reporting that HR analytics are essential, only 42% think their organization is strong in this area.


Build a Psychological Connection


Facts tell, but stories offer. Recruiter advertisements, and video ads in particular, permit you to showcase the human side of your company and the effect your team makes in the world. This emotional connection can be the tipping point for a top prospect on the fence.


Boost Your Employer Brand


A strong company brand is a magnet for leading talent and helps you retain your finest employees. A 2022 Glassdoor employment report discovered that 69% of workers surveyed say it's 'extremely/very important' that their employer represents a brand they are proud to support.


A well-crafted recruitment ad can be the impression that shapes that brand and builds a credibility for the company as a terrific location to work, discover, and grow!


Get By These 15 Great Recruitment Ads


Many business have been extremely clever with their recruitment marketing strategies that offer us a wealth of insights and inspiration.


Here's a take a look at 15 memorable recruitment campaigns that truly stood out.


1. Waste Creative: Virtual Animal Crossing Office


Media company Waste Creative made stepping into a brand-new world possible with an experiential recruitment advertisement-- a virtual workplace trip! The business recreated its quirky office area in the popular video game 'Animal Crossing', bypassing traditional recruiting channels to display its culture and employment attract fresh talent who value a little enjoyable.


The fastidiously crafted recreation of the real office, total with genuine details like artwork and whiteboards, was a lively window into the company's fun, unusual culture.


Waste Creative also embedded a creative internship brief that incentivized gamers to put their abilities to the test for a paid chance.


This clever contest component changed the idea from simple branding into a real recruiting pipeline. The novel technique achieved amazing virality and interest that likely far gone beyond standard job posts.


2. Sprout Social's Work-Life Balance Video


Among the most effective methods to bring in prospects is by revealing, instead of telling, what life resembles at your business. Sprout Social nailed this with an appealing video occupied by genuine employee testimonials promoting the business's versatility and work-life balance.


Instead of the basic fare of dry corporate messaging, these authentic first-hand accounts provided access to daily experiences and allowed potential prospects a clear understanding of where they stood in relation to Sprout's culture.


From crisp images to fluid editing, The production quality even more included to developing reliability and trust for Waste Creative.


3. Keen Project Solutions' Provocative Statement


Keen Project Solutions made this striking statement in a recruiter ad:


"Smartest individual in the room? Might be time to find a new space".


The ad's in-your-face hook immediately piques interest. Its vibrant assertion challenges the complacency around a prospect's present company and task.


This thought-provoking copy appeals uniquely to high achievers while defining the business as a location that continuously presses people to higher achievements. It does all this without even naming specific roles and obligations.


The ad copy moves to the CTA with another thought-provoking proposal: "If you are all set to believe differently, it's time to think Keen".


Overall, this is a recruitment advertisement that broadcasts a confident and aspirational vibe.


4. IKEA's Assemble Your Career Instructions


Home providing retailer IKEA is lauded for lots of customer-centric developments. Its 'profession directions' campaign was an example of clever targeting and brand name alignment.


Instead of defaulting to online job posts sure to get lost in the sound, IKEA slipped recruitment content straight into the boxes delivering products that clients eagerly waited for.


By embedding 'assembly guidelines' for assembling one's expert future, IKEA organically reached enthusiastic brand name supporters at a minute they were enthusiastically engaging with the company.


The imaginative guidelines mirrored IKEA's renowned furniture assembly schematics, supplying a lovely personal touch while remaining unmistakably on-brand.


This approach gotten in touch with an audience inclined to IKEA and the outcomes were impressive: over 4,000 pertinent leads which cost nothing in media expenditure.


5. Ogilvy's Greatest Salesperson Contest


For a marketing titan like Ogilvy & Mather, finding top-tier sales talent required it to raise the bar with a properly ambitious and innovative recruiting difficulty.


The 'World's Greatest Salesperson' campaign achieved just that by charging candidates with showing their chops in a fun, unique way.


Promoted through targeted digital ads and video content, Ogilvy welcomed prospective hires to movie themselves providing the best possible sales pitch ... for an ordinary brick.


This innovative contest permitted Ogilvy to see who truly had the persuasive abilities and ingenuity to offer even the most fundamental product through their personality and messaging savvy alone.


A three-month paid internship and a possibility to pitch at Cannes Lions included a high-stakes incentive for individuals to bring their A-game.


6. Volkswagen's Undercarriage Recruitment Message


When browsing for skilled mechanics to fill open roles, Volkswagen devised an ingenious method to speak directly to its target market. They purposefully dispersed automobiles bearing a surprise message just noticeable from below the car to service centers across Germany.